Recalls: A Great Profit Opportunity for your Dealership
While recalls have in the past caused great adversity, they can in fact be turned into a great opportunity -- if your dealership gears up and correctly handles the traffic. According to CARFAX’s new...
View ArticleSenate Bill Could Force Recall Repairs & How You Can Capture More of That Work
Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46...
View ArticleThe Recall Crisis: To a Scared Customer, an Apology can go a Long Way
Consumers and dealers alike are still reeling from the huge amount of recalls last year. It was in fact an all-time record. In 2014 about 62 million U.S. vehicles were recalled. If you were to look at...
View ArticleIncreasing Recall Compliance Efforts Gets Political
A recent article on The Hill.com detailed how the Alliance of Automobile Manufacturers is teaming up with a Republican pollster to survey Americans on why they don’t bring in their vehicles for recall...
View ArticleUsing Recalls to Your Advantage
A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I...
View ArticleIncrease Sales through Conquesting Consumers Motivated by Open Recalls
Following tremendous pressure from the NHTSA, Takata has expanded the recall on its faulty airbags. In fact, it just doubled the number of vehicles that are subject to recall to 34 million – that’s...
View ArticleOnce The Recall Repair Is Done, What Are You Doing To Keep The Customer?
You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to...
View ArticleLeBron James & The Cleveland Cavaliers: A Story of Loyalty
There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two...
View ArticleRecall Fatigue: The Time to Act Is Now
The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongst other things – the 33.8 million Takata airbags...
View ArticleVolvo’s Lifetime Parts Warranty Offer May Increase Service Business &...
As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership. Volvo claims that “the...
View ArticleFCA Must Buy Back 500,000 Trucks: Opportunity Awaits
In the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine,...
View ArticleWant to Triple Recall Work in your Service Department?
Recall campaigns can easily be one of the most lucrative service opportunities. Sadly, however, most dealers only reach about a third of the potential recall customers in their area. This is because...
View ArticleA Huge Move Could Lead To Increased Loyalty & Sales
In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this...
View ArticlePiggyback On Your OEM’s Efforts For Increased Service Revenue
Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and...
View ArticleWill the NHTSA Allow Independents to Perform Recall Repairs?
While consumers regularly patronize independent repair facilities, dealers have always been able to rest assured that any recall repair work would remain in their hands. However, according to an...
View ArticleVW Recalls: The Polarizing Effect on Consumers
Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating...
View ArticleNew Report Illustrates Proposed Legislation’s Huge Impact on Trade Values
In a newly released report conducted by J.D. Power and commissioned by the National Automobile Association, trade-in value reduction due to proposed legislation could have significant financial impact...
View ArticleIs RedCap the Answer to Increased Service Revenue & Customer Satisfaction?
A recent article in Automotive News highlighted a start-up seeking to help dealers offer loaner cars and delivery/pick-up services without the additional expense of staff. RedCap Automotive Technology...
View ArticleA Change in Perspective Can Save Lives
Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously made two...
View ArticleAre Manufacturers Going to Self-Regulate Sales of Recalled Vehicles?
If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a...
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